Bachelor of Arts in English for International Business (BA in EIB)

1. Introduction

The overall aim of these programs is to develop students’ English proficiency and professional English-related skills.

Students learn to use English effectively and confidently for daily business transactions. They will be able to develop abilities in reading, writing, speaking and listening as well as basic terms and vocabulary used in the business community through a range of tasks that closely reflect the real world.

* Full detail on Year 1 to Year 3 course description click bellow button:

2. Year Four B.A. in EIB Program

IB401-402: International Business 4

This course is designed to provide students with the knowledge of English used in business contexts. It enables the students to identify and to effectively use their English for various business sub-disciplines including management, production, marketing, finance and economics and so forth. Not only does the course assist the students in choosing the right language for business, but it also familiarizes them with the real-life tasks in business environment. They will be provided with opportunities to practice what they have learnt in simulations, role-plays, presentations and other work designs. At the end of the course, the students should be able to learn a pool of essential vocabulary central to different business operations, to acquire the knowledge of contemporary, global issues that affect business sectors and to excel in the four macro skills of English within the context of business studies.

CM401-402: Communication Skills 4

This course aims to enrich the learners’ knowledge of communication beyond general settings and centers its focus on communication at the workplace. They will improve their oral and written communication skills through preparation and presentation of written and oral information. The course contents in the first semester include the forms of communication; how to deliver effective presentations; effective listening, negotiation skills and conflict resolution; and leading and developing an effective team. In the second semester, the themes involve developing job-seeking skills, managing and delivering quality customer service, and organizing meetings.

IG401: Introduction to Globalization 4

Introduction to Globalization (IG401) will introduce students to definitions of globalization, its many facets, complexities, paradoxes, controversies, and effects. The fast-paced, rapidly changing, interconnected and inequitable context of globalization has a tremendous impact on cross-cultural or intercultural communication today. Therefore, globalization is defined as the complex web of forces and factors that have brought people, cultures, cultural products, and markets, as well as beliefs and practices into increasingly greater proximity to and interrelationship with one another within inequitable relations of power. Four facets of globalization—economic, political, cultural and ideological globalization—are examined with a focus on the intercultural communication dimensions of each.

IC402: Intercultural Communication Skills 4

Intercultural Communication (IC402) is a course in which students will be introduced to the process of communication between and among individuals from different cultures or subcultures. This course helps students become more effective in personal and professional interactions through better understanding of various cultures and their communication norms and expectations. Students learn how their own cultural backgrounds and values differ from others’, and identify the hidden aspects of cultures in order to deal with cultural differences.

3. Course Duration & Fee


4 Years


USD 590